8 min read

Become a Master of Creating Value


“Be the one who nurtures and builds. Be the one who has an understanding and a forgiving heart one who looks for the best in people. Leave people better than you found them.” ― Marvin J. Ashton

Be a value giver not a value taker.

There is a famous saying “you may win the battle but you will lose the war” why? because if you satisfy your emotions and selfish desires and don’t think of others then you will forget about your strategy.

In business don’t be perceived with having an agenda people can sense when an offer is too good to be true and most people can see right through people who are acting fake.

Don’t be a manipulator don’t go into business chasing a path of money instead find the path of need.

  • Forget competition and what others are doing blaze your own path.
  • Stop looking at what others have and where they are because this will lead you setting unrealistic goals or not starting at all.
  • Change focus from money to creating value.
  • Create the maximum value possible by giving a gift and not having to receive one back. Think about it this way its 3 gifts for 1 reward.

There are so many value leechers in life so don’t be one of them whether in business or with friends ( p.s I hate whiny people).This requires doing things for others and giving away things that you would normally pay for that took you years and decades to learn.

Giving your best ideas for free will help you in the long term and email customers straight away.

Most resistance to giving your best ideas is short term thinking and what if questions.

What if I don’t have time to email customers straight away, what if I don’t want people to find out about the formula I use for my marketing etc.

Do what will create high income down the road.

You look crazy when you’re starting out, If you follow the path that winners have taken and identify your natural talents and be persistent with following through with action then you too can be a winner.

Develop own your path and connect to your talents and find your strengths that will shift you over the tipping point.

What is value and how do I create it?

Value definition: To acknowledge some feature of things as a value is to take it into account in decision-making, or in other words to be inclined to advance it as a consideration in influencing choice and guiding oneself and others ( The Oxford Dictionary of Philosophy).

Easier definition: Value is something desirable and of worth, created through exchange or effort.

Basically Value is the means for helping people.  Value relates to emotional needs. Many business owners talk about the features of their products and services but  its much more powerful to talk about the benefits customers receive.

Yanik Silver serial entrepreneur states that value can ultimately help you dictate the profits you receive from your customers. Increase value and your revenue will go up.

Three steps to ensure you provide high perceived value from Yaniks Book.

1. Brainstorm additional ideas

  • How can you provide 10 to 100 times the value that customers expect?
  • What can I do to absolutely amaze them?
  • How can I get my customers the result they want by throwing it on a silver platter?

2. Change your thinking

  • What he means is change starts with your head.
  • Premium prices should be the goal not cost-cutting.
  • Never allow competitors to set the prices. Your perceived value is down to your self-image, products and value you bring.

3. Target the right marketplace.

  • A mistake is to offer products and services to people who can’t pay for it or advertise to the wrong people.
  • If your wanting to charge a premium use marketing that taps the psychology of exclusivity.

As you’re developing your talents and strengths create products and services around how to create the most possible value for the other person, not yourself.

In The Millionaire Fastlane by Mj Demarco he calls this The Commandment of Need from N-E-S-C-T: The Five Fastlane Commandments ( recommended reading).

Help one million people and you will be millionaire.

Ninety percent of all new businesses fail because they are based on selfish internal needs, not external market needs. Start by making an impact and solve a need in the marketplace.

“What do we live for, if not to make life less difficult for each other?” – George Eliot

Tips for value creation in business

Tip 1: Identify in your niche and what they do to create the best value.

You win when you create more value.

Success is a by product of value.

Exceed customer expectations.

Create maximum value and master the creation of value in your business and industry.

Give your best ideas and give them for free , the more valuable the stuff you give away the more you will attract customers.

Tip 2: Stop and identify a topic in your niche that you can give to someone else.

Write reports – Write free pdf files a 1000 words or more on a topic and publish free ebook for list building etc.

Create videos and podcasts – For example a youtube channel talking about your content and use a tablet/iphone for a tele prompter you could talk to friends about the certain topics as well.

Webinars – Talk to your list by providing Q&A session at Google hangouts.

“Focus on what the customers wants, then deliver it” – Sam Walton

This will help create innovative products and tailored marketing because you are getting direct feedback and implementing changes quickly. You know why Sam Walton was such a successful self-made Walmart billionaire because he adapted quickly and used control and technology to his competitive advantage.

Frank Kern says spread your influence, trust and value by:

  1. Talk about how great your stuff is.
  2. Have others talk about how great your stuff is.
  3. Demonstrate how great your stuff is.

Attract small crowds first then build a following from friends, and organically such as youtube and social media.

Questions that need answers:

  • Identify what it is that is high value in your business and industry.
  • Talk to three experts thats in your industry that your business is in or going into.
  • Ask three customers that buy products and services from your business/ industry what they value the most.

Two important questions for customers and business owners you can ask to them.

  • What’s their biggest problem and frustration/challenge they want to overcome.
  • What’s  there desire and want in life and what they want to move towards and the outcome they want?

This gives you the inside of what problems you can solve that make your business more productive and helps customers avoid pain and create the outcome they want.

“You can have everything in life you want, if you will just help enough people get what they want.” – Zig Ziglar

This quote is so spot on because if you give value:

    1. People will want to work with you.
    2. People will want to be a part of what you do.
    3. People will give back to you.
    4. If you give to them.


Eden Pagan – Get Altitude podcast episode 038

The Fastlane Millionaire By MJ Demarco

Maverick Startup by Yanik Silver

The $100 Startup by Chris Guillebeau

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